Selling to everyone is now essentially selling to no one. You now have to talk to specific target audiences about their specific problems. Your target audience wants to know what’s in it for THEM – not everyone. Yellow’s MD David … Read More

Its creepy how much facebook knows about us! But it can be really helpful for targeting in marketing. No other tool online has as much personal details of users. If you have a product or service that only appeals to … Read More

There is a common mistake that most businesses are guilty of and it could be effecting your marketing in a massive way. We call it the ‘Ultimate sin of marketing’. Yellow MD David Roberts explains how you can instantly improve … Read More

If you don’t give people a REASON to contact you TODAY….they won’t. They will wait until they are not busy or wait util payday – but forget it instead of doing either. Yellow Marketing Programme’s David Roberts explains how to … Read More

Direct mail is still one of the most effective ways of bringing in B2B clients as long as you follow some rules. Yellow Marketing Programme’s David Roberts explains how direct mail can be a highly effective tool in today’s digital … Read More

YouTube targeted pay per click advertising has become an amazing tool for growing your online presence and it is amazingly cheap at the moment! In this video, Yellow MD David Roberts explains how your business can get leads from YouTube … Read More

When on a limited marketing budget, most businesses don’t know where to start. In this video, Yellow MD David Roberts recommends where to start for quick results in your marketing without having to dive into your budget too much. If … Read More

Trying to be too ‘clever’ with your website is just going to put people off – people are creatures of habit and attention spans are dwindling, so having complicated navigation on your website is going to affect sales. The book … Read More

Video has become an essential part of marketing as it is now the only way to PROVE just how good your business is. In the video below, marketing expert David Roberts explains why video is such an effective tool in … Read More

If you want to get your business in the press, you need to produce press releases that journalists want – the correct structure, the right subject matter and a story worth reading. In the video below, Yellow’s Steph Bewley takes … Read More