You can have millions of followers on Twitter but if none of them are your target audience and would never by from you then that following is useless! In this video, Yellow Marketing Programme MD David Roberts explains how to … Read More

Yellow Managing Director David Roberts explains what content is most effective on social media. Most people try social media for a few months and get no sales from it and then abandon it. However, Social media is designed to tickle … Read More

People want to work with people – not a logo. Now more than ever, with the invention of things like social media and reality TV, people want to know the humans behind your business. If you are not approachable, why … Read More

A blog on your website that is full of problem solving advice can help you grow a following, regularly bring people back to your website and also raise your status as a expert in the industry. This video is an interview … Read More

Have you ever tried live chat on your website? It is now free, easy and effective. It also removes a lot of time wasters on the phone! Yellow Marketing Programme’s David Roberts explains how live chat can make a big … Read More

Selling to everyone is now essentially selling to no one. You now have to talk to specific target audiences about their specific problems. Your target audience wants to know what’s in it for THEM – not everyone. Yellow’s MD David … Read More

Its creepy how much facebook knows about us! But it can be really helpful for targeting in marketing. No other tool online has as much personal details of users. If you have a product or service that only appeals to … Read More

There is a common mistake that most businesses are guilty of and it could be effecting your marketing in a massive way. We call it the ‘Ultimate sin of marketing’. Yellow MD David Roberts explains how you can instantly improve … Read More

If you don’t give people a REASON to contact you TODAY….they won’t. They will wait until they are not busy or wait util payday – but forget it instead of doing either. Yellow Marketing Programme’s David Roberts explains how to … Read More

Direct mail is still one of the most effective ways of bringing in B2B clients as long as you follow some rules. Yellow Marketing Programme’s David Roberts explains how direct mail can be a highly effective tool in today’s digital … Read More